Label · Management · Consulting · London
goodtwin is:
hard work, mirrored.
goodtwin is:
The catalogue
goodtwin releases
38 records, live from Bandcamp. Pick one off the wall to listen.
Work with us
Strategy sessions, PR and marketing packages for artists at every stage.
About goodtwin
Our mission: take emerging artists to the world stage.
Lucie Watson founded goodtwin after ten years building Platoon, the label services company behind the early careers of Billie Eilish, Jorja Smith, Victoria Monét and more. That decade convinced her there's a better way to partner with artists — a small roster, a shared vision and true artist development.
At the heart of it, we care about the things that build something real and lasting around an artist: fans, community, network and diversified income streams.
From the Substack
All posts- The Song, The Drive, The Fan. “Picture this, it’s 2046....”
- If pre-saves are dead, how should I promote my new single? Why your fans shouldn’t hear your new song the same day as Spotify.
- (Part 2/2) 20 Ways To Release Music and Engage Fans in a Post-Spotify, Fan-Focused Era The final 10.... (for now)